Sales & Marketing

Market Research

Market research should be completed to get a good understanding of the market.

The following is a guide to aid in market research:

1. Are consumers aware of landscape curbing?

2. Are local consumers receptive to landscape curbing in your area?

3. How much landscape curbing is in your area?

4. How many operators are in your area?

5. How professional are these operators:

* How do they advertise or promote their business?
* How quickly did they respond to your inquiry?
* How professionally did they present themselves?
* How did they present their quotation?
* What information do they supply when quoting (sealing the curb, general maintenance, etc...)
* How long before they can install the curbing (this usually indicates how busy they are)
* What are their prices?
* What are customers willing to pay?

6. Price levels for:
* Standard gray curbing
* One color curbing
* Two color stamped curbing
(i.e. one color in the mix and another color with the stamp tool)

7. What is the average sized job in your area?